Have you ever felt an adrenaline rush when you make a sale? It’s awesome, right?
But what if I told you there’s something even better?— turning that one-time buyer into a loyal, repeat customer.
Here’s the thing: too many businesses out there are stuck in a cycle of constantly chasing new customers.
They’re pouring time and money into attracting new customers, while their existing customers are left to feel like yesterday’s news. Big mistake!
It costs five times more to acquire a new customer than to retain an existing one. Repeat purchases are crucial for the success of your business.
So, here we’re going to break down everything you need to know about repeat purchase—what they are, why they’re so important, and how you can get your customers to come back for more.
What is a Repeat Purchase?
Ever bought something you loved so much you just had to get it again? That’s a repeat purchase in a nutshell.
It’s when a customer comes back to your shop and buys the same product or tries something new from your lineup.
When you find a product that really works for you, whether it’s your favorite shampoo or that perfect pair of jeans, you’re likely to buy it again and again. That’s exactly what we’re talking about here.
Repeat purchases are like gold dust for businesses. They show that customers aren’t just satisfied with what they bought, they’re impressed enough to come back for more.
What is the repeat purchase rate?
Alright, let’s break it down in simple terms.
The repeat purchase rate is like your business’s loyalty scorecard.
It tells you what percentage of your customers liked your stuff so much, they came back for more.
In other words, it’s the proportion of your customers who’ve bought from you more than once. It’s a clear sign that you’re not just making sales, you’re building relationships.
And trust me, in the business world, that’s a crucial metric.
How to calculate and measure repeat purchase rate?
Now, don’t worry if maths isn’t your strong suit.
Calculating your repeat purchase rate is easier than you think.
Here’s the repeat purchase rate formula:
Let’s walk through this with a real-world example:
Say you’ve got 1000 total customers and 300 of them have come to buy again.
Here’s how you’d crunch those numbers: (300 / 1000) x 100 = 30%
Your repeat purchase rate is 30%.
That means nearly a third of your customers loved your products enough to come back for seconds. Not too difficult at all.
Strategies to increase repeat purchases
Alright, let’s dive into some strategies to increase repeat purchase.
Show how your product helps customers
First things first, you’ve to show your customers why they can’t live without your product.
Don’t just tell them it’s great – show them how it’ll make their lives easier, better, or more awesome.
Share success stories, before-and-after pics, or even fun tutorial videos.
Make it crystal clear why they need your product in their life, and they’ll be itching to hit that ‘buy’ button again and again.
Simplify the reordering process
Let’s face it, we’re all a bit lazy sometimes. So make it super easy for your customers to come back for more.
Set up one-click reordering, or send friendly reminder emails when it’s time to stock up.
The easier you make it, the more likely they are to say “Yeah, why not?” and place that repeat order.
Implement loyalty point programs
Who doesn’t love feeling like a VIP?
Create a loyalty program that rewards your repeat customers, with points, exclusive discounts, and early access to new products – the sky’s the limit.
Make them feel special, and they’ll keep coming back just to collect that special reward.
Personalize product recommendations
If Amazon can do it, so can you.
Use your customers’ purchase history to suggest products they’ll love. It’s like knowing what someone needs before they even ask.
For example “Hey, we noticed you loved our lavender soap. Have you tried our lavender lotion?” This could be an instant repeat purchase opportunity.
Use customer feedback for improvement
Your customers are talking – are you listening? Use their feedback to make your products even better.
Show them you’re taking their opinions seriously, and they’ll feel valued and be more likely to stick around. Plus, better products mean more happy customers. It’s a win-win.
Follow up after purchases
Keep the conversation going after the sale.
Send a follow-up email asking how they like the product. Offer tips on how to get the most out of it.
It shows you care about their experience, not just their money.
And hey, while you’re at it, why not suggest some complementary products?
Offer limited-time deals to returning customers
Everyone loves feeling like they’re getting a special deal. Send your previous customers exclusive, limited-time offers.
“For the next 48 hours, get 20% off your next purchase” – it creates a sense of urgency and makes them feel special.
Encourage customer reviews
Encourage your customers to leave reviews.
Not only does it help new customers make decisions, but it also reminds your previous customers how much they love your stuff.
Plus, writing a review makes them more invested in your brand. They might just browse around and make another purchase while they’re at it.
Remember, it’s not just about making a sale – it’s about building relationships.
Keep your customers happy, and they’ll keep your business thriving.
How Putler helps increase repeat purchase?
So, what exactly is Putler?
In a nutshell, it’s a business analytics tool designed specifically for eCommerce and SaaS businesses.
Putler doesn’t just give you surface-level data, it dives deep, providing in-depth customer insights right down to the individual level. Imagine knowing exactly what makes each of your customers tick.
Want to group your customers by location? Done. How about finding that by the products they’ve purchased or their total spend? No problem.
You can even filter them by customer type, how long they’ve been shopping with you, or the number of orders they’ve placed.
You can create custom filters by defining your own conditions.
Want to find all your new customers from the USA who’ve spent over $200? With just a few clicks, you’ll have that list ready to go.
It’s this level of flexibility and detail that makes Putler a game-changer for businesses looking to really understand and connect with their customers.
Let’s dive in and see how you can use Putler to boost those repeat purchases.
Optimize product for repeat sales
Ever wished you could predict which repeat purchase products your customers love to buy together?
Well, Putler offers the next best thing. Clicking on a specific product provides a wealth of valuable insights. You’ll see total revenue, a list of buyers, and even a sales vs. refund stat.
But here’s the real deal – the “products bought together” section.
This feature shows you which products your customers are naturally pairing up. It’s like they’re creating their own bundles, and you get to peek behind the curtain.
Here’s how you can use this to boost repeat purchases:
- Create irresistible bundles based on these popular combinations.
- Offer a discount on these bundles to make them even more tempting.
- Use this info to upsell related products when customers are browsing.
Time promotions with Sales Heatmaps
Timing is everything, right? Well, Putler’s sales dashboard has a super cool Sales Heatmap feature that shows you exactly when your customers are most active. It’s like a traffic light for your sales – the darker the green, the greater the action.
Here’s how to make the most of this feature:
- Schedule your email campaigns during peak activity times.
- Launch flash sales when you know customers are most likely to be browsing.
- Offer time-sensitive discounts during your busiest hours to create urgency.
Use RFM Analysis to identify and target customer segments
Putler’s RFM (Recency, Frequency, Monetary) segmentation acts as a trusted ally for understanding your customer base. It automatically divides your customers into categories like Champions, Loyal Customers, At Risk, and more.
Here’s how to use this to boost repeat purchase behavior:
- Send personalized offers to each segment (e.g., exclusive previews for Champions).
- Create win-back campaigns for “At Risk” customers.
- Offer loyalty rewards to move customers up the segmentation ladder.
Improve customer retention with Instant Refunds
Let’s face it – refunds happen. But with Putler, you can turn this potential negative into a positive customer experience. The platform lets you issue refunds quickly and easily, which can actually help with customer retention.
Here’s how to make refunds work for you:
- Use the quick search to find the customer’s order instantly.
- Offer partial refunds when appropriate to retain some of the sales.
- Follow up after the refund with a personalized message or offer.
Create personalized offers using Customer Cards
Putler’s Customer Cards are like having a detailed dossier on each of your customers. You get everything from their social media details to their purchase history, all in one place.
Here’s how to use this goldmine of information:
- Create personalized product recommendations based on past purchases.
- Send targeted emails with products that complement their previous buys.
- Offer loyalty rewards based on their total spend.
Ready to increase repeat purchases?
Repeat purchases are the lifeblood of any thriving eCommerce business. They’re not just about making another sale – they’re a sign that you’re building lasting relationships.
But here’s the thing – encouraging repeat purchases isn’t just about having great products (although that’s definitely important). It’s about understanding your customers, knowing what they want, and delivering it at just the right moment.
Now, imagine having a tool that could help you do all of that – and more.
With Putler, you’re not just guessing what might work to boost repeat purchases. You’re making data-driven decisions based on real insights about your actual customers.
Because in the world of eCommerce, knowledge isn’t just power – it’s profit too. And with Putler, you’ll have all the knowledge you need right at your fingertips.