Subscription-based businesses are thriving, and whether you run a SaaS or eCommerce platform, tracking key metrics like churn rate, revenue, and customer behavior is important for success. Choosing the right subscription analytics tool can streamline these processes, helping you make data-driven decisions.
In this guide, we’ve reviewed the top SaaS analytics tools of 2024, highlighting their pros, cons, features, and pricing so you can find the best fit for your business.
Why You Need Subscription Analytics Tools?
Subscription businesses, like Netflix, Spotify, or your local meal-delivery service, rely on detailed analytics to stay ahead. The right tools provide insights into customer behavior, revenue forecasting, and more, all of which help you optimize for growth and retention.
Some common challenges subscription businesses face include:
- Automated invoicing
- Customer journey tracking
- Revenue recognition and refunds
- Custom pricing plan management
To help you overcome these challenges, here are the best subscription analytics tools available today.
Baremetrics
Baremetrics is designed specifically for SaaS businesses, offering essential metrics like churn rate, MRR (Monthly Recurring Revenue), customer lifetime value, and more in a user-friendly dashboard.
Key features of Baremetrics
- Customer profiling: This subscription analytics tool allows its users to create customer profiles. By this feature, you can get all the required information, ranging from their name, address, transaction history and a lot more on a single screen.
- Automated reports: Baremetrics helps you stay updated by sending you daily, weekly and monthly reports to you and all the assigned team members.
- Business intelligence: By using this feature of Baremetrics, you can predict the next steps for your business. Basically, you can forecast data points like revenue, users etc. in a set format, absis your current business growth!
Best for:
Founders, SaaS data analysts, and executives who need a comprehensive view of business performance.
Integrates with
Stripe, Braintree, and other major payment providers
Pricing:
- Startup: $50/month (MRR up to $10,000)
- Professional: $100/month (MRR up to $50,000)
- Business: $250/month (MRR up to $200,000)
- Enterprise: $500/month (MRR up to $500,000)
ChartMogul
ChartMogul is the right SaaS reporting tool for you if you want to drive growth in your business and turn your efforts into becoming a company leader.
Key features:
- Mobile subscription analytics: Currently, very few service providers have this functionality. ChartMogul provides you with a 360 degree overview of the performance of your mobile subscription business.
- Easy revenue recognition: With ChartMogul you will be a little less worried when it comes to managing your financial report. ChartMogul automates your financial reporting and helps you stay updated with the latest accounting standards.
- Easy management and tracking: This SaaS reporting tool makes it easy for the user to keep a track of all the important metrics that you need to oversee when running a business. It’s easy to use dashboard and interface makes it easy to take bold business decisions.
Best for:
SaaS enterprises that are serious about tracking their growth.
Integrates with:
Stripe, PayPal, Recurly, Chargebee, and more.
Pricing:
- Launch: Free for MRR up to $10k
- Mogul: $100/month for up to 1,000 paying customers
- Volume: Custom pricing for more than 10,000 customers
ProfitWell
ProfitWell offers a 360-degree view of key business metrics like churn and MRR. The unique part of this saas analytics software is that a user can drill down each of the shown metrics right away for a detailed and deeper analysis.
Key features:
- Annual Reports: Visualize your business’s yearly performance across multiple metrics.
- Customer Journey Tracking: Get detailed insights into each customer’s subscription journey.
Best for:
Enterprises looking for deep analysis, or small businesses that want powerful tools without high costs.
Integrates with:
Stripe, Chargebee, and API-based custom integrations.
Pricing:
- Metrics: Free
- Retain: Variable (based on revenue recovered)
- Recognized: $1,000+/month
- Price Intelligently: $15,000+/month
Recurly
Recurly another top contender in the list of best subscription analytics tools. This platform is designed to help businesses of all sizes manage and optimize their subscription-based revenue streams.
Recurly offers a comprehensive suite of features, let’s explore some of them in detail.
Key features:
- Subscription lifecycle management: Recurly manages every aspect of the subscription lifecycle. From initial sign-up to renewals, upgrades, downgrades, and cancellations. Recurly makes it easy to handle all subscriber interactions.
- Revenue recognition: Recurly automates the complex process of revenue recognition. This ensures compliance with accounting standards like ASC 606 and IFRS 15. This feature is particularly valuable for businesses dealing with multi-year contracts or complex pricing models.
- Dunning management: Recurly automates dunning messages to improve payment collections. You can set timing and frequency for these communications. When payments are overdue or declined, Recurly activates personalized campaigns to recover payments quickly. This helps businesses reduce customer churn effectively.
- Multi-currency and tax support: Now you can expand your business globally with Recurly’s built-in support for multiple currencies and automated tax calculations for various jurisdictions.
Best for:
SaaS companies, digital media providers, and e-commerce businesses handling large subscriber bases.
Integrates with:
Stripe, PayPal, Braintree, QuickBooks, and more.
Pricing:
Recurly offers three main pricing tiers.
- Starter: Free for the first three months
- Professional and Elite: These are custom plans you have to contact for personalized pricing.
Putler
This is best-suited SaaS analytics software if you are running any business with a subscription-based model. The best part about Putler is that it gives out expert advice for the efficient growth of businesses and have the best refund management assistance in place.
Key features:
- Comprehensive dashboards: Putler has 9 dashboards. They are the main home dashboard, sales dashboard, customer dashboard, transactions dashboard, audience dashboard, insights dashboard, products dashboard and subscription dashboard.
- SaaS analytics dashboard: Putler offers an easy to use and interact dashboard. It offers you the details of some of the most important metrics to run a successful business
- Easy integration with 17+ data sources: Putler helps easily integrate itself with over 17+ sources which in the long run helps you save on your time, efforts and cost
- In Depth customer segmentation: With Putler, you can stay assured about the best metrics for yourself. We say this because this is the only SaaS reporting tool that offers in-depth customer segmentation and keeps its user at rest!
Best for:
Startups, growth hackers, and decision-makers looking for affordable yet powerful SaaS analytics.
Integrates with:
Putler can easily integrate with PayPal, Google Analytics, Braintree, Shopify, WooCommerce, eBay and a lot more in a matter of minutes.
Pricing:
- Starter plan – $20/month
- Growth plan – starts at $50/month
Conclusion
Subscription analytics tools are game-changers for businesses that rely on recurring revenue models. By automating complex processes like revenue recognition, customer journey tracking, and churn reduction, these tools allow you to focus on growth and customer satisfaction. If you’re still undecided, we recommend trying Putler for its budget-friendly pricing and powerful features.
FAQs
How much do SaaS analytics tools cost?
They typically range from $50 to $500 per month. Putler is a budget-friendly option starting at $20/month.