Analytics for eCommerce

It’s essential to have easy, at-a-glance access to specific data for smart, informed decisions in eCommerce. Putler offers –

• An all-in-one Home Dashboard for at-a-glance informed eCommerce decisions
• Dedicated dashboards for Products, Customers, Sales, Transactions, Subscriptions, Insights, and Web Analytics
• Easy-to-understand views into product performance, top customer segments, sales trends, transaction details, subscription insights, and more
• Vital insights to quickly refine strategies, boost sales, and improve overall business performance

“The dedicated dashboards make managing our online store easy. The Home Dashboard gives us a complete overview of our business, while the Sales Dashboard has allowed us to identify trends and adjust our strategies for better sales. Can’t imagine managing our business without Putler!”

The holiday season is a critical period for eCommerce, and insights into Black Friday and Cyber Monday (BFCM) performance are essential for strategic planning. Putler’s BFCM Insights offer –

• A comprehensive overview of your holiday season performance in your desired years
• Valuable data and insights on eCommerce revenue, daily average, visitors, new vs returning customers, ARPU, conversion rate, and best performing holiday season
• A comparative view of Halloween, Thanksgiving, and Christmas with additional insights on AOV and top products
• In-depth insights to fine-tune your strategies, make informed decisions, optimize your approach, and maximize profits during the festive season

“Putler’s BFCM Insights have leveled up our BFCM game. We first planned our Black Friday and Cyber Monday sales with Putler in 2021 using the data and insights it provided. And, surprisingly, our sales went through the roof, up by 50% from last year. Hoping for the best in 2023 as well!”

Quick and convenient access to up-to-the-minute reports is essential for making data-driven decisions in eCommerce. With Putler, you get –

• Reports on every essential aspect of your online business, including sales, revenue, customer behavior, product performance, transactions, and more
• Timely and relevant reports available whenever you need them
• Precise information required to stay on top of your eCommerce operations
• The ability to make swift and informed decisions based on the data at hand

“Google Analytics for eCommerce was just not enough. Thankfully, Putler’s reports on demand are a lifesaver! We can access critical data instantly, make decisions confidently, and adapt our strategies to boost sales. All thanks to Putler!”

Managing multiple online stores efficiently is a complex task, and simplifying this process is crucial for eCommerce success. Putler enables –

• Hassle-free management of multiple eCommerce stores from one centralized platform
• Easy handling of vital tasks such as product performance tracking, understanding customer preferences, and more
• Easy management and optimization of operations across various stores
• Consistent customer experiences and an expanded online presence with ease

“Managing multiple online stores was a nightmare until we discovered Putler. It centralized our data and allowed us to seamlessly track all our stores at once, without having the need the jump from Woo Dashboard to Shopify to Etsy. This multi-store management feature is really a time-saver, and it has improved our business operations significantly.”

In the global eCommerce landscape, the ability to handle transactions in multiple currencies is essential for expanding your customer base. Putler provides –

• Support for 36+ currencies, making it easier to expand your customer base
• Compatibility with multiple payment gateways, including PayPal, Stripe, Braintree, Authorize.net, SagePay, and RazorPay
• Seamless acceptance of payments from customers worldwide without complications
• Ease of accepting transactions in various currencies, catering to a broader audience and facilitating international business growth

“Operating all over the globe, we needed a tool that could handle transactions in multiple currencies effortlessly. Thanks to Putler, no matter which country a customer makes a payment from, we can convert it into USD. These 36 supported currencies are undoubtedly the best feature that you need while trading in global market.”

Tailoring your marketing and customer service strategies to different customer segments is crucial for driving eCommerce success. Putler offers RFM Customer Segmentation, providing –

• Categorization of customers based on Recency (how recently they made a purchase), Frequency (how often they buy), and Monetary Value (how much they spend)
• Identification of high-value customers for targeted strategies
• Actionable insights into customer engagement and purchase patterns
• Insights for personalized marketing efforts, ensuring exceptional customer experiences, and nurturing lasting customer relationships

“Putler’s RFM segmentation feature has transformed the way we understand our customer base. We can now perceive our customers from several angles to understand their buying habits to the core. And, this has brought us a 20% boost in sales revenue in just three months as we could tailor our marketing strategies with more precision. Customer engagement has never been better!”

Accurate sales and revenue forecasting are vital for eCommerce planning and strategy development. Putler’s sales and revenue forecasting feature offers –

• Data-driven insights into expected sales and revenue trends
• Utilization of historical data and real-time information
• Scope for pre-informed decisions, business plan adjustments, and proactive steps
• Ensured sustainable eCommerce growth via pre-defined strategies based on actual data

“Forecasting in Putler has been a revelation for us. With its insights into expected sales and revenue trends, we’ve managed to fine-tune our strategies, resulting in a remarkable 30% increase in profits. Putler is a true champ!”