Audience Dashboard
Audience Dashboard in Putler provides comprehensive insights into website traffic by integrating data from Google Analytics and Google Search Console. This allows businesses to track and analyze key visitor metrics and correlate them with revenue data for informed decision-making.
How to use this metric?
Imagine you manage a digital marketing agency. By leveraging Putler’s Audience Metrics, you can monitor visitor behavior, identify top-performing content, and optimize your marketing strategies to enhance user engagement and drive sales.
Example
You connect your Google Analytics account to Putler and notice that your blog page is receiving the highest traffic but has a low conversion rate. Using this insight, you decide to optimize the call-to-action on that page, leading to an increase in conversions.
Not just agencies, individual business can also use Audience Dashboard to stay upto date about their website analytics. As Putler provides all the key website metrics in one place, business owners don’t need to be experts in Google Analytics or don’t need to rely on consultants to get this data.
Benefits
- Comprehensive Insights: Centralizes data from multiple sources to provide a holistic view of visitor engagement.
- Actionable Analytics: Correlates visitor metrics with revenue data to help make critical business decisions.
- Performance Tracking: Monitors key performance indicators to identify trends and optimize strategies.
Key Metrics
Visitors
The total number of visitors to your website for the selected date range.
How to use this metric?
As an e-commerce business owner, tracking the number of visitors helps you gauge the effectiveness of your marketing campaigns.
Example
Your website received 50,000 visitors in December. By analyzing this data, you identify that your holiday marketing campaign successfully increased traffic.
Benefits
- Traffic Analysis: Understand the volume of traffic to your website.
- Campaign Evaluation: Measure the impact of marketing efforts on website visits.
- Engagement Strategy: Develop strategies to attract more visitors.
Sales / Visitor
The total sales made in the selected date range divided by the total number of visitors to your website in that same date range.
How to use this metric?
A SaaS company tracks sales per visitor to determine the effectiveness of its website in converting visitors into paying customers.
Example
In a month, you made $10,000 in sales from 5,000 visitors, resulting in a sales/visitor ratio of $2. This helps you understand the revenue generated per visitor and strategize to improve it.
Benefits
- Revenue Insights: Understand the revenue contribution of each visitor.
- Conversion Optimization: Identify opportunities to increase sales per visitor.
- Performance Metrics: Track the effectiveness of your sales funnel.
% Conversion
The total number of customers for the selected date range divided by the total number of visitors to your website for the same date range.
How to use this metric?
An online retail store tracks the conversion percentage to evaluate how effectively the website turns visitors into customers.
Example
Your website had a 3% conversion rate last month, meaning out of every 100 visitors, 3 made a purchase. This metric helps you identify areas for improvement in your sales process.
Benefits
- Conversion Tracking: Measure the effectiveness of your website in converting visitors.
- Optimization Opportunities: Identify and address barriers to conversion.
- Revenue Growth: Increase conversions to drive higher revenue.
Which Pages Are Most Popular
The top website pages that get maximum traffic for the selected date range.
How to use this metric?
As a content marketer, you analyze the most popular pages to understand what type of content resonates most with your audience.
Example
Your “Holiday Gift Guide” page received the most visits in December, indicating strong interest in seasonal content. You decide to create similar guides for other holidays.
Benefits
- Content Strategy: Identify high-performing content to replicate success.
- User Engagement: Understand what interests your audience most.
- Traffic Boost: Focus on popular content to drive more traffic.
Which Search Terms Are Used to Find You
List of keywords that brings users to your website for the selected date range.
How to use this metric?
A travel blog tracks search terms to understand what keywords drive the most organic traffic.
Example
You find that “budget travel tips” is a top search term leading to your blog. You create more content around budget travel to attract even more visitors.
Benefits
- SEO Optimization: Identify keywords to target for improved search rankings.
- Content Planning: Create content that aligns with popular search terms.
- Traffic Insights: Understand how users are finding your website.
Impression
The number of times a particular keyword was seen by users in the search results for the selected date range.
How to use this metric?
A local business tracks keyword impressions to gauge visibility in search results.
Example
Your keyword “local bakery” had 10,000 impressions last month, indicating high visibility. You optimize the page further to improve rankings and increase clicks.
Benefits
- Visibility Tracking: Measure how often your keywords appear in search results.
- SEO Performance: Understand the reach of your keywords.
- Optimization: Identify opportunities to improve search rankings.
CTR (Click-Through Rate)
The number of clicks divided by the total number of impressions for a particular keyword for the selected date range.
How to use this metric?
An online clothing store tracks CTR to understand the effectiveness of its search listings.
Example
Your keyword “summer dresses” has a CTR of 2%. By improving the meta description, you increase the CTR to 4%, driving more traffic to your site.
Benefits
- Engagement Insights: Measure the effectiveness of your search listings.
- Conversion Opportunities: Improve CTR to drive more traffic and conversions.
- Performance Metrics: Track and optimize search performance.
Position
The average position of the keyword in the search results for the selected date range.
How to use this metric?
A tech blog monitors the position of its keywords to ensure top rankings in search results.
Example
Your keyword “best smartphones” ranks at position 9.2. By optimizing content and backlinks, you improve the ranking to position 5, increasing visibility.
Benefits
- Ranking Insights: Track the position of your keywords in search results.
- SEO Strategy: Develop strategies to improve keyword rankings.
- Visibility Improvement: Increase search visibility to drive more traffic.
- Some metrics are date-specific, while others are based on the entire data available in Putler. This may cause differences in data for selected date ranges.
- Slight differences in metric values may be due to currency exchange rates and time-zone differences.
- The “number of days in the selected date range” includes both the start and end days.
Summary
Putler’s Audience Metrics Dashboard centralizes vital visitor engagement data from multiple sources, providing a comprehensive view of website performance. By understanding and leveraging these metrics, businesses can optimize their marketing strategies, improve user engagement, and drive revenue growth.
You can also view this document, which provides more guidance on the Audience dashboard and its metrics.