The year-end festive season is around the corner. The new year is also just a few steps away from knocking on your door. Safe to say, it is the most profitable time of the year to generate skyrocketing sales for Etsy sellers.
Statistics show that Etsy has over 6.6 million active sellers and 91.5 million active buyers, contributing billions in revenue. Jewelry has emerged as the most-selling business on Etsy, with ‘Etsy rings’ being one of the most searched jewelry items.
It could be your Etsy rings business. Sounds fascinating, right?
The Etsy audience between the ages of 25 and 34 contributes the most, making up about 30%; second comes the age group between 35 and 44, which makes up about 19% of the total audience. You can leverage that to increase sales.
In the holiday season, people turn to Etsy to find unique, one-of-a-kind rings, accessories, or gifts that they might not be able to find elsewhere.
While 2023 was the year of the most engagement and wedding rings, 2024 has been a notch higher. Besides life events, 2024 has also proven to be the year of statements and more personalized rings that exude class and present the essence of self-expression.
So how could you capture a pie of this market?
What can you do to rank higher in search? How can you grow your Etsy shop sales?
Let’s look at the strategies and a tool that will help you achieve the same.
Most popular Etsy rings for businesses to sell
Before we move to the strategies, you should know the audience’s taste. This will help you find out which women’s and men’s rings on Etsy people are searching for so, you tweak your marketing strategies accordingly.
As per Ahrefs, people search for these rings the most:
- Etsy engagement ring
- Etsy moissanite ring
- Etsy signet ring
- Etsy moissanite engagement ring
- Etsy birthstone ring
- Etsy wedding ring sets
- Etsy jade ring
- Etsy signet ring
- Etsy promise rings
- Etsy opal ring
And what about other rings like diamond rings, crystal rings? Well, they do have searches. All you need is to twist your products for the above categories.
8 Strategies to rank higher and convert audiences for your Etsy rings
Selling rings online is not as easy as selling books or clothes. The prominent concerns are the cost, the brand or seller, sizes, and trials before buying.
We have gathered eight ideas to help Etsy ring sellers reduce friction and encourage customers to buy.
Optimize Your Listings/Blogs for Category-Based Keywords
As mentioned above, try to market your product for the above categories. Use keywords in your titles and SEO tags to ensure that your listings come up in search results.
For example: “5 heart-shaped Etsy engagement rings.”
If you have a budget audience, the SEO title could be “Pocket-friendly Etsy rings for men.”
You can use popular tools like Ahrefs or Semrush to conduct your keyword research. Their keyword volume and traffic estimate numbers are essential to analyze keyword popularity and trends, especially in this BFCM and holiday season.
Leverage Social Media Marketing
A study shows that social media advertising generates billions of dollars in revenue. In 2024, social media ads have generated around $226.73 billion, with a growth rate of 14.1%.
Instagram and Facebook are two of the most popular platforms to interact with your target audience. Other social media platforms include Pinterest, Quora, Reddit, Discord, etc.
You can establish your Etsy store’s page, promote rigorously through ads, posts, short videos, etc., and build your Etsy rings business.
You can pick your best-looking and trendy rings and showcase them using high-quality photos or reels on Instagram to attract audiences.
Instagram and Facebook ads can elevate your sales and conversions. They provide a carousel format, making it convenient to showcase your rings.
When you run social media advertisements, make sure you use the categories above for a better-targeted audience.
Refer to this complete guide on setting up Facebook ads.
Run Engaging and Attractive Marketing Offers
People buy rings for multiple reasons. 2024 is the year in which people search for Etsy rings that suit their personality or style. People also go to Etsy to buy rings as unique gift items. There are several versatile reasons customers would come to your Etsy shop to purchase rings.
To capture their attention, entice them with attractive marketing offers such as upsell, cross-sell, down-sell, BOGO offers, giveaways, etc. Identify your frequently bought-together rings.
So better to upsell your premium products and promote your best-sellers more rather than running discounts. Also, choose which rings would sell more if you downsell them.
For example, if sales are low, a 10% to 15% discount on some high-end products can help.
Deliver Excellent Customer Experience
Whether you have a small Etsy store or an established one, spoiling customers with excellent services never goes in vain. Try to understand what your customers want and how you can provide it. Responding to customer reviews can also help build trust and improve your reputation.
Since first-time customers will be more hesitant to buy, ensure you address all their concerns quickly and patiently. Also, offer personalized discounts and benefits to your loyal customers to sustain them for longer.
Provide Warranty And Fair Returns
The quality and craftsmanship of Etsy rings may vary because it is a marketplace. Some sellers are not professionals but stay-at-home artists. They may not be able to provide a warranty or similar customer service as big brands on Etsy.
So ensure your previous customers leave genuine reviews and offer an in-time return when needed. Good customer reviews, quality products, and excellent services are what buyers will look for before making a purchase from you.
Set Reasonable Prices and Shipping Options
Be transparent with your prices and shipping options. Customers often compare with other online retailers and brick-and-mortar stores to ensure that they are getting the best deal.
If you wish to sell more than your competitors and persuade customers to buy again, it’s wise to research thoroughly before setting up the price range for your rings on Etsy.
You can also offer free shipping on certain conditions, such as when a customer spends over $150.
Join An Etsy Team or Community
Joining an Etsy team can provide additional support and resources for growing your business.
If you have an open shop on Etsy, join the community and interact with other sellers. You could sign in with your Etsy account information on the official community page.
Etsy forums and teams enable you to start discussions, participate in existing discussions, bookmark discussions and build a strong community.
Take Assistance From a Reliable Analytics Tool
A reliable Etsy analytics tool will help you determine your net and gross sales, total and daily views, best-selling products, and other metrics.
You can refer to the Etsy reports, but they only show the sales and tax details. If you connect your Google Analytics, they will also display visitor insights.
It’s just an overview and not a complete report about your Etsy rings business. You need an analytics tool that tells you about your high-paying customers, best and slow-moving products, real sales figures, refunds, taxes, churn rates, traffic, etc.
In short, you need a solution that helps you stay on top of your business. And, that solution is Putler.
Let’s see how Putler can take your Etsy jewelry business to a new level.
Putler: In-depth reporting and analytics for Etsy rings business
Your search for a complete Etsy store report ends here.
Hundreds of Etsy stores rely on Putler to grow their business using its real-time reports and engaging metrics and KPIs.
Its data-driven reporting will help you outgrow your Etsy competitors and generate record-breaking revenue. You will be able to create comprehensive marketing plans and improve customer engagement.
With over 7,000 success stories, Putler has established itself as a credible analytics tool for eCommerce stores. With the help of over 17 KPIs and over 200 business metrics, you get everything that’s missing in Etsy reports.
Its advanced features include:
- Consolidate multiple Etsy stores: Connect all your Etsy rings stores to Putler and view combined as well as individual stats for each of your Etsy stores.
- Multiple payment gateways and shopping cart consolidation: Not just Etsy stores; connect other desired platforms like PayPal, Stripe, WooCommerce, etc., and view accurate stats for them too.
- Sales insights: Sales heatmaps, best time or day to sell on your Etsy shop, day-to-day transactions, provision to issue refunds directly, etc. All are available in Putler.
- Customer insights: Get RFM segmentation and identify your best customers (who spend the most) or the ones who make the most purchases. Get insights into customers who never returned after making a purchase and more.
- Product insights: Be it the product leaderboard, top sellers, or which customer purchased which product, you get to know them all. Know whether engagement rings were sold more than vintage rings or whether men purchased more rings than women.
- Traffic insights: If you connect Google Analytics to Putler, you will be able to identify which product pages are visited the most and from where people land on your ring store.
- Audience insights: Learn where you get your most traffic from. Explore how your customers learn about your website, i.e., direct, social media, or browser. It also includes which search terms people use to find your Etsy rings business.
Conclusion
Being an Etsy rings store owner, you are in a niche market. Naturally, competition will be higher. Your sales can be higher only if you market your products well and analyze your data thoroughly.
Putler will assist you in your endeavors 24×7 and keep you ahead of your competitors. You will be able to understand your customer’s needs and provide what they want.
The strategies mentioned in the blog work quite well. So, go for it. And, to understand how well your Etsy rings business is doing, Putler is there for you.