Know Your Customers!
It seems one of the obvious Etsy tips for beginners, yet it’s out of most Etsy sellers’ depth. You must think, “Of course, I know my target customers.”
But here is the truth—many Etsy sellers don’t and you might not fully understand your customers.
Statistics show that Etsy is bustling with over 9 million active sellers in 2023. Out of these sellers, most belong to North America. Though over 96 million buyers are active on Etsy, most sellers still don’t make as much as they should.
A common misconception among new sellers is assuming that simply having unique products is enough to attract buyers. Etsy is highly competitive and you need to work hard to attract a target audience and turn visitors into returning customers.
Research what customers like and use an effective analytics tool. It will help you attract, understand and sustain customers in the long run.
Integrate Etsy with Putler! This Woo analytics tool consolidates all your data from different sources and presents them to you in an intuitive and engaging style.
How Putler empowers your Etsy brand – Essential Etsy tips
Sync data from multiple sources
Etsy’s built-in report cannot provide the required analysis, especially using other sources. On the flip side, Putler intelligently syncs data from over 17 platforms, such as payment gateways, shopping carts, email marketing, etc.
After you integrate different platforms on Putler, it analyzes and systematically displays the result. Unlike Etsy’s in-built reports, Putler segments data for deeper analysis and tracks off-site conversions.
Rich insights
Putler offers hundreds of business metrics and KPIs to filter and read the store’s insights. The advanced filters allow you to view personalized reporting, so you could know how your overall store is performing.
For example, you can view total sales, new customers, gross sales, refunds, churn rate, total amount sent, and more.
Interactive and appealing visuals
Etsy tips for beginners will be understanding customers and it becomes easier when you have access to visually appealing reports.
These engaging visuals are easy to understand, comprehend customer behavior and sales patterns and predict upcoming trends. You could manage resources and move in the right direction to increase sales without wasting any time.
Profound performance reporting
Etsy’s built-in analytics reports restrict your ability to drill deeper into complex data. Putler removes complexity and gives you a fresh perspective on existing data.
You can handle multiple Etsy stores, receive revenue predictions, understand customers using the sales heatmap & RFM customer segmentations, and more.
New marketing opportunities
Use Putler’s advanced reporting to redirect your marketing strategies and create better resource management planning. It will help you sell more and optimize overall cost. You will be able to stay ten steps ahead of your competitors and increase sales.
Conclusion
Many will give you advice on how to sell on Etsy. The most useful Etsy tips for beginners would be to know customers through data-driven analysis. Accurate business reporting can take you far ahead.
As the year passes, the competition will be tougher, and it’ll become a challenge to sustain customers’ attention.
A reliable Woo analytics tool like Putler will be your reliable business partner, especially when you are a beginner on Etsy.