Plenty of web analytics tools are available for businesses today, each with its unique feature.
Plausible Analytics is one such tool.
While it offers simplicity and serves as a viable option, it’s essential to understand its strengths and weaknesses.
Therefore, in this blog post, we’ll learn more about Plausible Analytics, and discuss who can benefit from it.
We’ll also dig into five Plausible alternative tools, each with their distinct features and capabilities.
Let’s discover which analytics tool suits your needs best.
What is Plausible used for?
Plausible is a simple, user-friendly, and open-source alternative to Google Analytics.
It addresses data ownership and complexity issues associated with Google.
Important metrics such as current users, bounce rate, page views, total visits, visit duration, top pages, and location of traffic inflow are accessible within a simple dashboard.
- Beginner-friendly user interface
- Lightweight scripts for faster site speed
- No GDPR concerns; servers are situated in the EU
- Open-source platform with affordable prices
Despite all the above features, businesses might still look for a better alternative.
Wondering, why? Let’s find out below.
Why look for an alternative to Plausible Analytics?
While Plausible Analytics is a suitable option for businesses requiring only basic analytics, it also has limitations.
Plausible Analytics offers limited features, and users have to pay based on traffic volume. This means that websites with higher traffic will have to incur higher fees.
Additionally, Plausible Analytics does not track cookies or individual users, resulting in limited historical data compared to other analytics platforms.
However, for those seeking a Plausible alternative, we have a added a list of top 5 platforms you should explore.
Best Plausible analytics alternatives in 2024
Numerous plausible alternatives are currently available in the market but you don’t need to try out all of them to find the right fit for your business.
Here we have shared the top 5 tools that can seamlessly integrate into your workflows.
Check them out:
Matomo
Matomo is one of the best Plausible alternatives.
It offers advanced features, is GDPR compliant, is open source, and allows users to store their data on their server.
With advanced web analytics Matomo Analytics also provides eCommerce analytics capabilities.
Key benefits
- Basic features are free to use.
- Offers advanced web analytics capabilities.
- Offers goal tracking, event tracking, form tracking, and funnel tracking capabilities.
- Provides stand-out features such as heat map, tag manager, and customizable dashboard.
- Allows multiple integrations, websites, Apps, and ecommerce stores.
Pricing
- Basic features with own server – Free
- Advance features: $30 to $500 per year
- Cloud-based plan: starts from $26
Putler
Putler is a Plausible alternative that combines web analytics with e-commerce and SaaS analytics.
It allows you to bring in data from 17+ sources including multiple shopping carts, payment gateways, Google Analytics, and email marketing platforms.
Putler filters out all duplicates and presents a consolidated view of all the important metrics and insights.
Key benefits
- Offers advanced e-commerce and SaaS analytics capabilities along with privacy-friendly web analytics.
- Provides endless filters and segmentations.
- Offers standout features such as RFM segmentation, Sales Heatmap, Instant refunds, Multi-account management, and more
- Helps businesses with separate subscription, audience, and revenue forecasting dashboards.
- Helps businesses with tips to implement in their business along with Putler insights.
- Offers real-time Activity Log feature to track sales, transactions, refunds, and more.
Pricing
- Starter: $20 – 1 user, 3 data sources
- Growth: $50 – Unlimited users, 15 data sources
- Custom: Tailored to your needs
Heap
Heap is an in-depth web and mobile analytics tool that offers customizable dashboards to meet specific business requirements.
Within Heap, you can create various dashboards and tailor them according to your needs.
Additionally, Heap suggests reports for your review. You can define events, create segments, and utilize the event visualizer to delve into detailed user data.
The Activate tab seamlessly integrates with external sources such as Shopify, Android devices, and HubSpot, providing enriched data for analysis.
Advantages
- Automatic event tracking saves time.
- Retroactive analysis for historical insights.
- No-code implementation simplifies usage.
- Dynamic segmentation for targeted analysis.
- Full-stack analytics across web and mobile platforms.
Pricing
Heap offers Free, Growth, Pro, and Premier plans, but the pricing details are not readily available on their website.
To obtain pricing information, you’ll need to contact them directly.
Fathom Analytics
Fathom is a privacy law-compliant alternative to Plausible Analytics.
It gives website owners information about their website’s traffic without compromising their customers’ privacy.
This differentiates Fathom Analytics from alternatives that collect vast amounts of customers’ personal information.
Plus you have lifetime, unrestricted access to your data.
Advantages
- Instant access to processed data.
- Easily analyze specific data with filters.
- Track campaign performance with UTMs & Campaigns.
- Snapshot of live visitors and metrics.
- See data from all sites on one screen.
- Exclude bots for accurate insights.
- Share dashboard for collaborative analysis.
Pricing
Fathom analytics starts at $15 per month.
Google Analytics
Google Analytics continues to be the world’s most popular analytics tool, which powers almost 57% of websites.
Google Analytics 4 (GA4) is the latest version of Google Analytics.
GA4 comes with new features like predictive analytics and AI-driven insights, making it even more powerful for businesses.
The tool provides comprehensive metrics and reports about the audience, acquisition, behavior, conversion, real-time metrics, and other custom metrics and integrations.
Advantages
- Robust tracking of website traffic and user behavior.
- Integration with other Google products, such as Google Ads and Search Console.
- Customizable dashboards and reporting features.
- Advanced segmentation options for detailed analysis.
- E-commerce tracking for online businesses.
- Goal tracking to measure website performance.
- Multi-channel funnel analysis to understand conversion paths across different channels.
Pricing
- Free Google Analytics: $0
- Google Analytics 360: $150,000/year
What is the best Plausible alternative?
If you want web analytics capabilities of Plausible (except web analytics goal tracking) along with in-depth e-commerce and SaaS analytics, go for Putler.
Putler goes beyond web analytics providing users with a suite of tools and features to monitor their entire eCommerce and SaaS business.
Now, if you have a business model that works with sensitive data and are looking for an advanced web analytics tool, Matomo is the ideal choice.
If you are comfortable with complex interfaces and want free web analytics, choose Google Analytics.
Conclusion
The world of Web Analytics in 2024 is all set to offer an array of alternative options for Google Analytics.
Plausible Analytics is notable for its ease of use, while Matomo places a high value on the privacy of data.
However, Putler is the tool that excels in the area of e-commerce analytics.
On the other hand, Heap provides customizable dashboards, and Fathom Analytics emphasizes privacy compliance.
You can pick the tool of your preference based on your specific business requirements. Be it the simplicity of the interface, advanced features, or privacy issues.
Check out these options to find the best fit for your website’s analytics.
FAQs
What key metrics should businesses focus on when using analytics tools?
For web analytics, focus on traffic sources, page views, bounce rate, average session duration, and conversion rate. In e-commerce, track sales performance, product metrics, customer lifetime value (CLV), and retention rate.
For SaaS, monitor monthly recurring revenue (MRR), churn rate, and active users. These metrics provide vital insights into website performance, sales effectiveness, and user engagement, guiding strategic decisions for growth and profitability.
What is the best analytics tool?
Choosing what the “excellent analytical tool is” depends on specific business requirements. However, Putler is an excellent option for online stores that want to understand sales and behavior better. It’s simple to use and offers incredible features, such as monitoring sales from various places and displaying the actions of customers in real-time. Utilizing Putler will benefit online stores by raising their operations and increasing their revenue.
What are the standout features of Putler as an alternative to Plausible?
Putler offers advanced e-commerce analytics capabilities, multichannel integration, RFM analysis, heat maps, instant refund tracking, real-time activity logs, and customizable dashboards. These features provide comprehensive insights into sales performance, customer behavior, and business growth, making Putler a robust alternative to Plausible, especially for e-commerce businesses.
What is an analytics tool, and why is it important for businesses?
An analytics tool is a software application that collects, processes, analyzes, and visualizes data related to website or application usage. It helps businesses understand user behavior, track performance metrics, measure the effectiveness of marketing campaigns, identify trends, and make data-driven decisions. Analytics tools are crucial for businesses to optimize their digital presence, improve user experience, increase conversions, and ultimately drive growth and profitability.