10 Best WordPress Analytics Plugins of 2025 (Free + Paid)

As of December 2024, over 800 million websites use WordPress, making it a total of 43.2% of all live websites on the internet.

Constant growth requires deep business analysis, as a deep and accurate analysis makes it easy to turn visitors into subscribers and customers.

It includes brand awareness, customer acquisition, traffic, and website performance.

More often than not, most marketers begin their analytics journey with Google Analytics.

Now, Google Analytics may be the go-to option, but guess what, there’s a whole bunch of alternatives out there.

Buckle up as we dive into the world of WordPress analytics solutions that will blow your mind! Get ready to unleash the power of data and take your website to the next level.

But, first, let’s discuss the factors you should consider when choosing the analytics plugin for your WordPress sites.

How should you choose the best WordPress analytics plugin?

Excellent User Experience

The most important factor to consider before installing a WordPress analytics plugin is to review the setup process. It should be straightforward, simple, and free of complications.

An intuitive interface, simple dashboards, and visually appealing reports, like charts, heat maps, graphs, etc., are a must. In addition, you must be able to create teams for smooth business management.

Integration With Other Software

A compatible analytics tool enables integration with existing software. It includes payment gateways (PayPal, Stripe, Razorpay, etc.), eCommerce platforms (Wix, Shopify, Etsy, etc.), social channels (Facebook, Instagram, etc.), email marketing platforms, and more.

It will ensure a smooth workflow and a comprehensive view of your incoming data.

Accurate Tracking

The reliable WordPress analytics tools ensure accurate and real-time data tracking. Whether it’s the holiday season or regular days, you can effectively get accurate sales numbers, payment statements, sales rates, revenue charts, etc.

In addition, you will also be able to track the marketing campaign performance and A/B test according to your customers’ reactions to your ads and offers.

Required Functionalities

Considering the data theft risk, ensure that the analytics tool you have chosen provides data privacy and security. The software must comply with the laws like GDPR, CCPA, and HIPAA. The company’s privacy policy must be clear and have the best built-in tracking system.

In addition, it provides all the necessary metrics and KPIs to deliver comprehensive reporting. Be it a customer segment report, real-time traffic analysis, or user engagement graph, users must access reports in a systematic manner.

Subscription Fees (Pricing)

Analyze your business’s spending and requirements before selecting the analytics tool for your WordPress site.

Some analytics software companies provide freemium packages and time-limited free trials. You can test and analyze their software and see which one fits best depending on your business model.

Time to look at some of the best WordPress plugins for your business.

The best WordPress Analytics Plugins

Before we dive into the world of plugins, let’s keep one thing in mind. The number of visitors to your website can be influenced by various factors. But fear not; we’ve got just the tools you need to tackle those challenges head-on.

Get ready for a visual feast of statistics that’ll supercharge your performance. From enhancing your content quality to optimizing your website’s structure and boosting page load time, these plugins have got you covered.

It’s time to unlock your website’s true potential!

MonsterInsights

MonsterInsights is hands-down the best WordPress analytics plugin, with over three million active installations.

MonsterInsights adds your Google Analytics tracking code to your site with no coding required on your part.

It pulls your data into a user-friendly interface that runs inside your WordPress dashboard and offers flexibility for growing sites with free and premium versions..

Features:

• Custom dimensions
• EU compliance (GDPR-friendly)
• Enhanced eCommerce tracking
• Page-level analytics
• Affiliate link & ad tracking
• Real-time stats and track the user’s journey
• Google Analytics dashboard
• Video engagement
• Side notes

Pros:

• Easy installation and setup
• Customization options
• Simple UI
• Ability to import and export reports

Cons:

• Limited free version
• Verdict

Cost: $99.60 per year.

Try MonsterInsights

Analytify

Analytify is a freemium WordPress analytics plugin that offers a simple installation process to add the tracking code to your site. The interface allows you to access your data right from your WordPress dashboard.

Features:

• Geographic data
• Frontend and backend views
• Multilingual plugin (available in 8 languages)
• Enhanced eCommerce tracking
• Social media statistics
• Track product clicks, impressions & detail pages
• Coupons & refund tracking
• Country-wise tracking
• Track checkouts & purchases
• Shopping behavior funnel
• Product performance

Pros:

• Works effectively without slowing down your site
• Excellent customer support, including documentation, FAQs, and chat support
• Configure social share buttons using the simple backend interface

Cons:

• To get add-ons, you have to pay. But not everything comes free, right?
• The features to set up primary Google Analytics tracking might be a little confusing

Cost: $99/year

Try Analytify

Putler

Putler is the best analytics plugin for WordPress that gives you in-depth reports and advanced analytics on all aspects of your website.

It processes your data in real time and provides you with accurate reports and important metrics, helping you make profitable decisions.

Along with website analytics, Putler’s WordPress analytics dashboard is also great for handling eCommerce data, which is something that other analytics tools lack.

Features:

• Search, refund, and manage orders in seconds.
• Enrich customer profiles, target segmentation, email, and export.
• Business intelligence & growth.
• DIY filters, segmentation & drill-downs.
• Executive business overview.
• Better customer insights in real-time.
• Product management and catalog.
• Sales trends, details, breakups, and drill-downs.
• SaaS subscription metrics reporting.
• Google Analytics and email reports.
• Better marketing and CRM.
• Quicker support and daily operations.

Pros:

• In-depth customer, product, sales, and website analytics.
• Affordable pricing compared to competitors.
• Most competitors only cater to businesses with monthly recurring revenue.
• Easy statistics for products and total orders—easy to track and follow customers.
• 14-day free trial and no code is required.

Cons:

• No inventory reports
• No mobile app

Cost:

• Starter plan – $20/mo
• Growth plan – starts at $50/mo

Try Putler for free

Crazy Egg

Crazy Egg is a WordPress analytics solution that reveals what works on your website, helping you enhance its performance effectively.

This WP analytics plugin also helps you understand how visitors are interacting with your site using a technology called heat mapping.

Features:

• Marketing integrations with popular tools
• Measure the customer experience with NPS scores and ratings
• A/B testing tool
• Click-through reports
• Visual heat maps, snapshots, and scroll maps
• User session recordings
• Error tracking

Pros:

• Click tracking with visual heat mapping of results, identifying the most clicked-on aspects of a site
• Data segmentation
• A/B testing
• Record visitor interactions with the website
• High-level, visual reports
• Low cost
• Direct customer feedback
• 30-day free trial

Cons:

• Month-to-month plan.
• Special trial or discounted rate only for entrepreneurs or new website owners.
• The free version only allows you to track a limited number of pages.
• Visualizations are limited.

Cost: Starts at $1188 per year.

Try Crazy Egg

Jetpack by WordPress.com

Jetpack is a multi-functional WP analytics plugin for design, marketing, and security platforms that includes analytics as one of its many capabilities.

It provides a quick overview of your site’s performance by displaying your stats in a simple interface. You won’t be able to drill down into the data on particular sites or posts, though.

Features:

• Traffic growth and statistics
• Enhanced website functionality
• Search engine optimization
• Fortified security
• Centralized website management

Pros:

• Add essential features conveniently
• Premium features like daily backups, premium themes, and SEO tools are tied into 1 of 3 paid plans
• Constantly adding more and more features to the plugin

Cons:

• Interface looks bloated
• Slow down your site
• Risk profile

Cost: Starts at $207 per year.

Try Jetpack

ExactMetrics

ExactMetrics is a popular WordPress analytics plugin that allows you to easily link your WordPress site with Google Analytics. It’s jam-packed with features that make it easy to connect to Google Analytics and track your website’s visitors.

All of your Google Analytics reports and analytical data are simply accessible from your WordPress dashboard. As a result, viewing analytics will never require you to leave your site or open additional apps.

Features:

• Easy Analytics dashboard
• Real-time stats
• eCommerce tracking
• Accurate tracking
• Page-level insights
• Affiliate ad tracking
• GDPR/CCPA compliant
• Custom dimensions
• Google AMP tracking
• SEO score tracking

Pros:

• Time on site tracking
• Referral source tracking
• Conversion tracking
• Affiliate link tracking
• Multiple site management
• Page view tracking
• User interaction tracking
• Integrates with most plugins

Cons:

• Possible plugin conflicts
• No free version

Cost: Starts at $99.50 per year.

Try ExactMetrics

Site Kit by Google

Site Kit is Google’s official WordPress plugin. It enables you to see how people discover and interact with your website. You get access to all the necessary insights from multiple Google products on your WordPress dashboard.

With over four million active installations, it demonstrates itself as a reliable solution for obtaining critical business insights.

Features:

• Easy-to-understand stats
• Quick setup for multiple Google tools
• Official stats in one dashboard
• Detailed metrics for your entire website and individual posts
• Manageable and provide granular permissions across WordPress and different Google products

Pros:

• Easy to track traffic
• Track revenue
• Explore how people navigate through your website
• Easily set up the Tag Manager (no coding is required)

Cons:

• It provides only basic functionality.

Cost: Free.

Try 10Web

Heap

With Heap Analytics, you can automatically track every event on your website or mobile app.

When used on a mobile device, Heap keeps track of every touch, swipe, tap, or other gesture-driven event without requiring any configuration.

When it comes to website performance tracking, Heap is fantastic. Heap, on the other hand, is not the same as Google Analytics.

Heap focuses on recording automatic events, whereas Google Analytics merely tracks page views. Individual user tracking is also made easy with Heap across many devices and cookies.

Furthermore, Heap Funnels allow you to see every single step that occurs prior to conversion. This may aid in the detection of drop-offs, the reduction of friction, and the reduction of costs.

Features:

• Sessions – digital analytics
• Custom event tracking
• Real-time reporting
• Live event data feed
• Custom reports and dashboards
• Performance and reliability
• User, role, and access management
• User data security
• Customer segmentation and audit logs

Pros:

• Data visualization
• Preserving web analytics history
• Visualization, especially for A/B testing
• Real-time data and fast results
• Conversion and drop-off analysis
• Generate a funnel view with defined steps
• Heap community membership
• Free trial available

Cons:

• High-cost support
• Path report only shows 5 steps maximum
• Graph report – when comparing multiple events, the UI does not allow filtering for each event
• Data does not always match what our internal data is saying

Cost: Contact Heap

Try Heap

Matomo

Matomo Analytics is one of the most used WP analytics plugins that offer a powerful range of features and security. It protects the privacy of your users and gives you 100% data ownership.

This enables you to learn how to improve your website, make the right decisions for your business, and stand out in the crowd in a safe and trustworthy way.

Features:

• Campaign tracking
• Segmentation
• Real-time reports
• Extensive geolocation reports/maps
• Report comparisons
• Export features
• Transitions
• Cohorts
• Custom reporting

Pros:

• Easily restructured dashboard
• Easy to use
• GDPR compliant
• Good quality data
• Heatmap
• Easy to track daily traffic
• Easy to monitor visitor traffic
• 21-day free trial

Cons:

• User interface
• Collects too much information
• Missing A/B testing
• Define customized views for clients

Cost: $198.70 per year.

Try Matomo

Mixpanel

Mixpanel is a WordPress analytics plugin to help you acknowledge your users, increase customer engagement, and boost conversions. It smartly analyzes all your data and makes your marketing investments and product performance more effective.

Features:

• Engagement
• Entry and exit pages
• Standard event tracking
• Custom event tracking
• Retention
• Return
• Conversions
• Funnels
• Real-time reporting
• Trending segmentation
• Custom reports and dashboards
• User data
• API/integrations
• Performance and reliability

Pros:

• User segmentation
• Simple and easy to set up and well documented
• Event data and the ability to send messages being integrated work really well
• Reports are easy to peruse
• The mobile app is handy
• Funnel tracking
• User behavior
• Visualizing data
• User-friendly
• Free version available

Cons:

• Their API is not very scalable
• Reports could be more visual and have more graphics
• The UI doesn’t scale well
• Difficult to identify triggers easily
• No instant customer support

Cost: The price scales with events. $24 per month for 10k events with advanced functionalities.

Try Mixpanel

Now that you have an idea of the best analytics tools or plugins, you can choose the WordPress analytics software that best suits your business model and requirements. Try taking free trials or booking a live demo before moving forward with the subscription plan.

Conclusion: Best Analytics Plugins for WordPress

To sum it all up, we’ve explored the best of the best WordPress analytics plugins. These powerhouses not only gather crucial data but also give you insights into visitor behavior, propelling your website traffic to new heights.

Now, it’s your turn! If you’ve had the pleasure of using any of these top-notch WordPress analytics plugins, we’d love to hear about your experience. Share your thoughts in the comment section below and let’s keep the conversation going.